Start Here: Check Your Website Before You Launch
ShipCheckr is for small websites, AI-built apps, and indie tools that need a calm final pass before launch. Use this page to move through the checks in a sensible order, from broad readiness to search visibility, metadata, trust pages, and AI-specific risks.
Who this is for
Useful when the site is nearly ready
- Small website owners who want to catch obvious launch gaps before sharing a new URL.
- Indie builders and solo founders launching a SaaS landing page, tool, directory, or content site.
- AI-built app makers who need to review metadata, search visibility, trust signals, and AI permission language.
How to use this route
Start broad, then check the risky details
If you only have a few minutes, check for launch blockers first: broken navigation, missing metadata, blocked crawl files, unclear trust pages, and AI permissions that ask for more access than users expect.
10-minute launch check
A quick pass before you share the link
This is not a full audit. It is a practical sweep for the things most likely to make a new site feel unfinished or hard to discover.
Open the live site
Use the production URL, not localhost or a preview deployment. Check the homepage, navigation, and footer links.
Run the broad launch check
Start with the AI App Launch Checklist or Launch Readiness Scorecard to find the biggest missing pieces.
Check search basics
Open /sitemap.xml and /robots.txt, then use the Search Console checklist for the first indexing pass.
Check metadata and sharing
Review the title, description, canonical URL, and Open Graph preview for your homepage and key landing pages.
Check trust and disclosure
Look for privacy, terms, contact or support expectations, AI disclosure, and claims that need clearer wording.
Write down the next three fixes
Do not try to fix everything at once. Pick the launch blockers first, then polish the rest after the site is stable.
Launch path
Work through these checks in order
Check launch readiness
Start with the broad launch checklist so you can catch missing pages, broken assumptions, and obvious gaps before going deeper.
Check search visibility
Make sure search engines can find the right pages and that your sitemap, robots.txt, and Search Console setup are not working against you.
Google Search Console Setup Checklist
Verify the property, submit the sitemap, and inspect key URLs.
Open check ->SEO guideSitemap and Robots.txt Checker
Review crawl files before launch.
Open check ->SEO guideNew Website Indexing Troubleshooter
Understand why a new page is not showing in Google yet.
Open check ->GlossaryWebsite Launch Glossary
Look up launch, SEO, metadata, and deployment terms.
Open check ->Check metadata and social sharing
Review the title, description, canonical URL, and Open Graph preview before your launch link appears in search results or social feeds.
Meta Title and Description Preview
Preview search snippet basics.
Open check ->Preview toolOpen Graph Preview
Preview social sharing metadata.
Open check ->Metadata guideOpen Graph Preview Checker
Work through a practical share-preview checklist.
Open check ->GlossaryWebsite Launch Glossary
Understand metadata and sharing terms in plain English.
Open check ->Check trust pages and disclosures
Confirm the pages and signals people expect before they sign up, pay, contact you, or enter data.
Check AI-specific permissions and disclosure
If your product uses AI, explain what the AI can read, draft, change, or recommend, and where users stay in control.
After launch
Keep the checks lightweight but regular
Recheck the production URL
Repeat the key checks after deployment, redirects, domain changes, or metadata updates. Local checks can differ from production.
Watch Search Console calmly
Look for sitemap fetch errors, blocked important pages, wrong canonicals, or server errors. Do not panic over every low-volume early signal.
Update trust and AI copy as the product changes
If you add accounts, payments, integrations, browser access, file access, or AI actions, update the disclosure and permission wording near the feature.